Three reasons to attend the Future of Microbiome Summit
There’s less than a week to go until our Future of the Microbiome Summit kicks off. The virtual event will combine the latest research and commercial strategy and give those…
Connecting business and science needs a true multi-disciplinary approach
Often, science and business don’t connect enough. It’s a challenge in industry events to present that right mix and hit that spot where cutting edges intersect and true synergy can occur.A…
Gaming nutrition: Niche or a new mainstream?
Hype about supplements for gaming seems to be everywhere right now, with excitement reaching fever-pitch among trade media and companies looking to get on the gravy train before it's too…
Are we at peak microbiome? Not by a long shot … here’s why…
After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking ‘surely it’s all been covered already’?…
Sustainable supplements? Do people even care?
ITC Insights For the last few years I’ve been a major proponent of the idea that consumers are becoming more demanding about the ethical and ecologically ‘better’ supplements. And that…
The generation game: When it comes to sustainability, does age matter?
The results from our July Trust Transparency Center survey are in, and make fascinating reading – with clear differences in priorities regarding sustainability seen between different age groups. In our…
Consumer Insights: Shopper Priorities in Sustainability
The results from our July Trust Transparency Center survey are in, and there are clear demographic differences in priorities regarding sustainability. In our July survey, Trust Transparency Center asked more…
Image by Brooke Lark | Unsplash
The importance of being … natural?
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
Why now? Introducing the Collagen Stewardship Alliance
Collagen is the most abundant protein in our body. It’s everywhere. But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…
Consumer insights: What immune ingredients do shoppers want right now?
The results from our March Trust Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…