In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
Collagen is the most abundant protein in our body. It’s everywhere. But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…
The results from our March Trust Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…
