After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking ‘surely it’s all been covered already’?…
ITC Insights For the last few years I’ve been a major proponent of the idea that consumers are becoming more demanding about the ethical and ecologically ‘better’ supplements. And that…
The results from our July Trust Transparency Center survey are in, and make fascinating reading – with clear differences in priorities regarding sustainability seen between different age groups.In our July…
The results from our July Trust Transparency Center survey are in, and there are clear demographic differences in priorities regarding sustainability.In our July survey, Trust Transparency Center asked more than…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
Collagen is the most abundant protein in our body. It’s everywhere. But as the science behind collagen consumption continues to gain traction, and consumer interest spikes, the need for quality assurance and transparency in the category has…
The results from our March Trust Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…
