Said NAXA President Scott Steinford, “NAXA is pleased to confirm the majority of the market is representing itself accurately, and encourages consumers to demand accurate labeling.”

“If you look at the mass market contract manufacturing world, IVC has become a dominant player,” says Scott Steinford.

“Pre-market notification seems reasonable for all the obvious reasons including traceability and transparency,” Scott Steinford told NutraIngredients-USA.

“The survey results showed that most cardiologists are at least somewhat familiar with CoQ10... But they need guideline recommendations and solid data to justify use,” Mr. Steinford said.

"The reality is transparency, information and education about CoQ10 at all levels of the distribution chain needs to occur on a proactive and purposeful manner." —Scott Steinford

"One trend has been consistent in the dietary supplement industry, and arguably all industry categories, for the past decade: the requirement for consumer education and transparency."—Scott Steinford

"It is time for us as an industry to work together with government and consumers to restore the clearness of vision we need to focus on the good we strive to provide.”—Scott Steinford

"Increasing confidence within the individuals of your organization is the single most important characteristic in leadership." —Scott Steinford