The magic of Oz is disappearing
What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…
Awareness Day/Week Celebrations –How they work and why you should definitely use them
Breast Cancer Awareness month, Anti-Bullying Week, Philly Cheesesteak Day, Grandparents Day, etc.—whether for a significant health condition or something lighthearted, awareness days/weeks/months unite us in celebrating a topic spreading awareness,…
Supplement Consumers Value These Signals of Transparency
Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…
Some Good News – Natural Products Industry Edition
If you haven’t been following John Krasinky’s Some Good News YouTube channel you should. It’s a digest of the good things happening around the world (side note—Hamilton fans should definitely…
Trust Transparency Center Launches Ingredient Transparency Center to Steward Emerging and Challenging Categories of Nutritional Ingredients
Trust Transparency Center (TTC) is pleased to announce the formation of the Ingredient Transparency Center (ITC). ITC is the next evolution of the firm's single ingredient category stewardship and incubator program…
Trust Transparency Center Bolsters its Insights Capabilities with New Hire Caiti Dowden
SPRING, Texas (Jan. 7, 2020) -- Trust Transparency Center ("TTC"), is very pleased to announce that Caiti Dowden has joined the team as Data Analyst. Caiti will focus on market analysis and insights.…
TTC’s 2020 Vision for the Natural Products Industry
This is year three for TTC’s trend predictions and for the most part they’ve held up (check last year’s here). Developing these is never easy—our team has multiple conversations/debates etc.…
Happy Thanksgiving!
We are thankful this time of year and always to do work we believe in with and for people we like in an industry that helps people.Our team took a…
Flawed nutrition science reporting hurts the industry…what we can do about it
Practically every day there are headlines about a new nutrition study. Some are favorable toward the food item/nutrient/ingredient and some are negative. When the results are positive, we as an…
Len Monheit Promoted to Chief Executive Officer of Trust Transparency Center
SPRING, TEXAS (October 23, 2019) —Trust Transparency Center (TTC) has announced that Len Monheit has been promoted to Chief Executive Officer, effective immediately. Monheit previously served as the organization’s Managing…