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Read more about the article Mid-year grades – 2020 What’s Hot, What’s Not

Mid-year grades – 2020 What’s Hot, What’s Not

  • Post author:Len Monheit
  • Post published:July 23, 2020
  • Post category:Blog

Every January, we at TTC haul out our crystal ball, test the market, examine all the trend reports, and then present our predictions for the coming year. Of course, by the…

Continue ReadingMid-year grades – 2020 What’s Hot, What’s Not

A Transparency Question – Should Synthetic Supplement Ingredients be Labelled?

  • Post author:Trust Transparency Consulting Staff
  • Post published:July 21, 2020
  • Post category:Blog

Supplements containing synthetic ingredients or excipients have been around for a long time. Most people in the industry define synthetic supplements as supplements made from ingredients that were created in…

Continue ReadingA Transparency Question – Should Synthetic Supplement Ingredients be Labelled?
Read more about the article Myth Busting: 10 Truths About the REGULATED US Dietary Supplements Industry

Myth Busting: 10 Truths About the REGULATED US Dietary Supplements Industry

  • Post author:Len Monheit
  • Post published:July 7, 2020
  • Post category:Blog

I wrote this article a couple years ago, having reached that tipping point of frustration in two areas – hearing over and over that the US supplement industry was not…

Continue ReadingMyth Busting: 10 Truths About the REGULATED US Dietary Supplements Industry

Building a more transparent and accountable industry

  • Post author:Scott Steinford
  • Post published:July 2, 2020
  • Post category:Blog

The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?"  provided confusing and misleading…

Continue ReadingBuilding a more transparent and accountable industry
Read more about the article Going virtual – Musings from our recent immunity and wellness virtual event

Going virtual – Musings from our recent immunity and wellness virtual event

  • Post author:Len Monheit
  • Post published:June 25, 2020
  • Post category:Blog

Two weeks ago, Trust Transparency Center, along with our collaborators, Whole Foods Magazine, entered the virtual conference space with our inaugural event, Taking Control of the Immunity & Wellness Market.…

Continue ReadingGoing virtual – Musings from our recent immunity and wellness virtual event

Supplement consumption patterns are changing – how much?

  • Post author:Len Monheit
  • Post published:June 18, 2020
  • Post category:Blog

Let’s face it. There’s no rule book for this current situation. We are experiencing unprecedented change in society across so many aspects of life and society. Behaviors are changing –…

Continue ReadingSupplement consumption patterns are changing – how much?
Read more about the article The importance of being … natural?
Image by Brooke Lark | Unsplash

The importance of being … natural?

  • Post author:Nathan Gray
  • Post published:June 13, 2020
  • Post category:Blog

In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…

Continue ReadingThe importance of being … natural?

What’s Wrong with This Picture? – NOW’s SAM-e Class Action Suit

  • Post author:Scott Steinford
  • Post published:May 27, 2020
  • Post category:Blog

NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were found to be deficient in meeting label claims. A number of trade publications reported the…

Continue ReadingWhat’s Wrong with This Picture? – NOW’s SAM-e Class Action Suit

Examining US and UK supplement retail purchasing behavior

  • Post author:Len Monheit
  • Post published:May 20, 2020
  • Post category:Blog

By some estimates, over 90% of the global population has been in some form of lockdown with dramatic changes in lifestyle and behavior in recent months. While we don’t know…

Continue ReadingExamining US and UK supplement retail purchasing behavior

A Real Virtual Reality

  • Post author:Len Monheit
  • Post published:May 11, 2020
  • Post category:Blog

We’re nearly three months into the COVID-19 crisis and people have made vast adjustments to their personal and professional lifestyles. Many of us are working from home. This will be…

Continue ReadingA Real Virtual Reality
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