2020 Dietitian Survey – Prebiotic Category

What is the ITC 2020 Dietitian Survey?

Ingredient Transparency Center recently concluded its third annual dietitian survey, involving 200 dietitians across the United States. Our multi-category insights drive understanding of supplement use and recommendation behaviors by this key stakeholder group with an intense focus on emerging and important categories, placed into context by comparing these against more established and broader categories like probiotics, omega-3s and vitamin D.

The emerging categories explored include astaxanthin, coenzyme Q10, collagen, curcumin/turmeric, glucosamine, prebiotics and vitamin K.

We’ve also looked at year over year data and some findings have been impacted by COVID which are noted.

This report takes a deep look into the prebiotic category from the perspective of dietitians. Click the underlined text to download the Executive Summary and Table of Contents.