*NEW* 2021 Consumer Supplements Survey: Curcumin Category Report

Benefiting from both the personal wellness surge and a broader appreciation of the widespread benefits of curcumin/turmeric in healthy aging, this category remains a leading botanical and continues its rise in popularity.

Do you have the insights you need to maximize your market potential?

The 2021 ITC Insights Consumer Supplement User Curcumin/Turmeric report, fielded in Spring 2021, walks readers through dietary and food supplement consumer buying behaviors and priorities across the US, UK, and Germany. It measures how behaviors have changed over the past few years, especially 2019 and 2020. The survey includes 1,000 US, 500 UK and 500 German consumers, all of whom use supplements to some extent and shares insights into their health issues and concerns, their familiarity with the industry and category, what they look for when purchasing curcumin/turmeric products and where and why they buy the products they do – for themselves and their families.

The report is 259 slides with supporting data, and is provided as a PDF and PowerPoint. Within the included extensive charts, viewers can see drivers of purchase and trust, influences and impactors, over-arching education and market gaps that will lead to opportunities. The report starts with a broad assessment of several ingredient categories, measuring broad behavior and behavior changes including vitamin D, probiotics and omega-3s. Using these well-developed categories as benchmarks, the data set then digs deep into curcumin/turmeric users and how these specific consumers value trust, transparency, sustainability and branded ingredients within this category.

The 2021 report also investigates what attributes consumers are willing to pay more for, including branded ingredients, and specifically what attributes of branded ingredients. Most of the emerging categories and especially collagen show high enough elasticity to support a healthy margin for everyone, especially for the most transparent finished brands. And when it comes to labels themselves, not all information is valued equally – among geographies, age groups and even gender.

Use this ITC Insight curcumin/turmeric market report to:

  • Get a jump on the competition with strategic and actionable intelligence
  • Validate assumptions, strategy, investments and priorities
  • Partner better with your customer set to win in your target market sectors
  • Meet your consumers exactly where they are going

Click here to download the Executive Summary.

Get your edge on the curcumin/turmeric market today!