*NEW* 2021 Consumer Supplements Survey: Prebiotic Category Report

Benefiting from both the immunity surge and a broader appreciation of the widespread benefits of prebiotics and the overall health of one’s microbiome, the prebiotics category continues its rise in popularity and growth. Do you have the insights you need to maximize your market potential?

The 2021 ITC Insights Consumer Supplement User Prebiotic report, fielded in Spring 2021, walks purchasers through dietary and food supplement consumer buying behaviors and priorities across the US, UK, and Germany. It measures how behaviors have changed over the past several years, especially 2019 and 2020. The survey includes 1,000 US, 500 UK and 500 German consumers, all of whom use supplements to some extent and shares insights into their health issues and concerns, their familiarity with the industry and category, what they look for when purchasing prebiotics and where and why they buy the products they do – for themselves and their families.

The report is 265 slides with supporting data and is provided as a PDF and PowerPoint.

Within the included extensive charts, viewers can see drivers of purchase and trust, influences and impactors, over-arching education and market gaps that will lead to opportunities. The report starts with a broad assessment of several ingredient categories, measuring broad behavior and behavior changes including vitamin D, probiotics and omega-3s. Using these well-developed categories as benchmarks, the data set then digs deep into prebiotics, prebiotic users and how these specific users value trust, transparency, sustainability and branded ingredients within this category.

ITC Insights are provided to complement most charts highlight the pertinent observations from our team. Where we have determined there is a demographic or category over- or under-indexing and where prebiotics users differ markedly from general supplement users, we have dived deeper. Current macro-trends like sustainability and transparency and other parameters such as product attributes and labels have been specifically investigated across the three geographies and amongst the age and gender splits.

Use this ITC Insight prebiotic market report:

  • Get a jump on the competition with strategic and actionable intelligence
  • Validate assumptions, strategy, investments and priorities
  • Partner better with your customer set to win in your target market sectors
  • Meet your consumers exactly where they are going

Click here to download the Executive Summary and click here to preview the Table of Contents.

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