Prebiotic Category Detailed Report

The Global Prebiotics Association (GPA), ), the non-profit trade association representing the worldwide prebiotics category, defines a prebiotic as a nutritional product or ingredient selected to be utilized in the microbiome producing health benefits. To put market size in context, the current global human-use prebiotics market is worth approximately $3.5bn, with the US market worth around one-third of this. These numbers include fiber-based prebiotics across food, beverages and supplements, of which chicory root-sourced inulin remains the dominant prebiotic.

The prebiotic category has seen rapid growth over multiple years moving out of the shadow of probiotics for various health conditions and benefits: gut health and digestion; increasingly into overall immunity; and even more in areas such as mood and mental wellness as scientific research expands the prospects. Download the free Prebiotic Category Summary to learn more.

These ITC Consumer Insight reports take a deep dive into overall supplement users (2,004 supplement users in the US, UK and Germany) and prebiotic-specific users. Each report contains:

  • Supplement consumer demographics
  • What supplements they’re buying and using
  • Shopping habits – what and where they buy and purchase enhancers and detractors
  • Prebiotic consumer-specific data on usage, familiarity, shopping habits and more
  • Data on the influence of trust, transparency and sustainability on purchase habits
  • Much more!

The Prebiotics Category Enhanced Report takes a deeper look at user data, including year-over-year and cross-category comparisons.

This is actionable information designed to help you develop strategies to capitalize on this growing market.