These ITC Consumer Insight reports take a deep dive into overall supplement users (2,004 supplement users in the US, UK and Germany) and collagen-specific users. Each report contains:

• Supplement consumer demographics
• What supplements they’re buying and using
• Shopping habits – what and where they buy and purchase enhancers and detractors
• Collagen supplement consumer-specific data on usage, types & format, familiarity, shopping habits and more
• Data on the influence of trust, transparency and sustainability on purchase habits
• Much more!

The Vitamin K Category Enhanced Report takes a deeper look at user data, including year-over-year and cross-category comparisons. Download the free Vitamin K Report Summary.

This is actionable information designed to help you develop strategies to capitalize on this growing market.