The Ingredient Transparency Center (ITC) has identified emerging, vibrant categories within the Natural Products Industry. Through stewardship programs and aggressive work plans, ITC provides leadership, clarity and solutions to category-based issues so that these categories reach their full potential without exploitation. By investing in these categories, ITC and participating companies are able to provide content, data and insights and so offer strategic guidance to enable more informed decision-making in these categories and across the health ingredients universe.
As a core part of Trust Transparency Center, we are deeply engaged in:
ITC also has a stake in and commitment to astaxanthin, collagen, glucosamine, mushroom, and Vitamin K-2.
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It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before.
After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking ‘surely
Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good
The results from our July Trust Transparency Center survey are in, and make fascinating reading – with clear differences in priorities regarding sustainability seen between
The results from our July Trust Transparency Center survey are in, and there are clear demographic differences in priorities regarding sustainability. In our July survey,
Supplements containing synthetic ingredients or excipients have been around for a long time. Most people in the industry define synthetic supplements as supplements made from
