Description

The Global Prebiotics Association (GPA), the non-profit trade association representing the worldwide prebiotics category, defines a prebiotic as a nutritional product or ingredient selected to be utilized in the microbiome producing health benefits. To put the market size in context, the current global human-use prebiotics market is worth approximately $3.5bn, with the US market worth around one-third of this. These numbers include fiber-based prebiotics across food, beverages and supplements, of which chicory root-sourced inulin remains the dominant prebiotic.

The prebiotic category has seen rapid growth over multiple years moving out of the shadow of probiotics for various health conditions and benefits: gut health and digestion; increasingly into overall immunity; and even more in areas such as mood and mental wellness as scientific research expands the prospects.

These ITC Consumer Insight reports take a deep dive into overall supplement users (2,004 supplement users in the US, UK and Germany) and prebiotic-specific users. Each report contains:

• Supplement consumer demographics
• What supplements they’re buying and using
• Shopping habits – what and where they buy and purchase enhancers and detractors
• Prebiotic consumer-specific data on usage, familiarity, shopping habits and more
• Data on the influence of trust, transparency and sustainability on purchase habits
• Much more!

The Prebiotics Category Enhanced Report takes a deeper look at user data, including year-over-year and cross-category comparisons.

This is actionable information designed to help you develop strategies to capitalize on this growing market.

Download the executive summary.