consumer trust – Trust Transparency Center

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The importance of being … natural?

Post author:Nathan Gray
Post published:June 13, 2020
Post category:Blog

In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…

A Transparency Discussion – Clean Label in Supplements

Post author:Traci Kantowski
Post published:January 23, 2018
Post category:Blog

If dietary supplements are truly best represented as part of the natural products industry, then the natural versus synthetic ingredients issue smoothly goes away. For how then can synthetic ingredients…