I wrote this article a couple years ago, having reached that tipping point of frustration in two areas – hearing over and over that the US supplement industry was not…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
A Transparency Collision will likely occur when consumers’ or customers’ expectations differ from reality. The outcome of this type of collision will create both fallout and opportunity. And, this collision…
This past week I had the opportunity to attend, for the second time in a few years, the latest installment of the PLMA (Private Label Manufacturers Association) annual tradeshow and…
