Myth Busting: 10 Truths About the REGULATED US Dietary Supplements Industry
I wrote this article a couple years ago, having reached that tipping point of frustration in two areas – hearing over and over that the US supplement industry was not…
Image by Brooke Lark | Unsplash
The importance of being … natural?
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
A Note to Amazon and Sellers – Collision of Expectation Imminent on New Retail Superhighway
A Transparency Collision will likely occur when consumers’ or customers’ expectations differ from reality. The outcome of this type of collision will create both fallout and opportunity. And, this collision…
PLMA – A Different Kind of Products Expo
This past week I had the opportunity to attend, for the second time in a few years, the latest installment of the PLMA (Private Label Manufacturers Association) annual tradeshow and…