The magic of Oz is disappearing
What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…
Myth Busting: 10 Truths About the REGULATED US Dietary Supplements Industry
I wrote this article a couple years ago, having reached that tipping point of frustration in two areas – hearing over and over that the US supplement industry was not…
Image by Brooke Lark | Unsplash
The importance of being … natural?
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
A Note to Amazon and Sellers – Collision of Expectation Imminent on New Retail Superhighway
A Transparency Collision will likely occur when consumers’ or customers’ expectations differ from reality. The outcome of this type of collision will create both fallout and opportunity. And, this collision…
PLMA – A Different Kind of Products Expo
This past week I had the opportunity to attend, for the second time in a few years, the latest installment of the PLMA (Private Label Manufacturers Association) annual tradeshow and…