TTC Tries It: Seed
According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8% annually. But out of all…
A Regulatory Journey – Putting 2020 into Perspective
As I sat down to write this piece, it ultimately became part reflection, part snapshot. This next decade is going to be interesting for our supplement marketplace.There were numerous conversations…
A new decade, new opportunities….
As we kick off a new year and new decade, I figured I’d write a few words outlining our TTC thoughts, to augment the What’s Hot / What’s Not info…
TTC’s 2020 Vision for the Natural Products Industry
This is year three for TTC’s trend predictions and for the most part they’ve held up (check last year’s here). Developing these is never easy—our team has multiple conversations/debates etc.…
What’s Wrong With This Picture?
Our weekly posts have been entertaining and thought provoking to write. We have covered a number of topics ranging from hopeful to insightful. Today’s post originated with a series of…
Flawed nutrition science reporting hurts the industry…what we can do about it
Practically every day there are headlines about a new nutrition study. Some are favorable toward the food item/nutrient/ingredient and some are negative. When the results are positive, we as an…
How Trust Transparency Sells Supplements
Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…
Musings From FNCE 2019
For years, I’d heard about it – FNCE, the annual gathering of some 10,000 dietitians, where the sciences of dietetics and nutrition, the food pyramid and food policy and increasingly,…
The Amazon marketplace – September 2019 update
Trust Transparency Center has been following and reporting on the “Amazon Effect” on the dietary supplement industry since March 2017. In that time, the impacts have been numerous and far…
The dirty dozen – a look at twelve shady and nefarious industry practices to avoid
There’s a toast that I like to offer up at gatherings of friends and colleagues, and in many ways, it truly sums up how I feel about the industry in…