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TTC Tries It: Seed

  • Post author:Trust Transparency Center Staff
  • Post published:March 29, 2022
  • Post category:Blog

 According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8% annually. But out of all…

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A Regulatory Journey – Putting 2020 into Perspective

  • Post author:Len Monheit
  • Post published:January 15, 2020
  • Post category:Blog

As I sat down to write this piece, it ultimately became part reflection, part snapshot. This next decade is going to be interesting for our supplement marketplace.There were numerous conversations…

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Read more about the article A new decade, new opportunities….

A new decade, new opportunities….

  • Post author:Len Monheit
  • Post published:January 7, 2020
  • Post category:Blog

As we kick off a new year and new decade, I figured I’d write a few words outlining our TTC thoughts, to augment the What’s Hot / What’s Not info…

Continue ReadingA new decade, new opportunities….
Read more about the article TTC’s 2020 Vision for the Natural Products Industry

TTC’s 2020 Vision for the Natural Products Industry

  • Post author:Traci Kantowski
  • Post published:December 18, 2019
  • Post category:Blog

This is year three for TTC’s trend predictions and for the most part they’ve held up (check last year’s here). Developing these is never easy—our team has multiple conversations/debates etc.…

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What’s Wrong With This Picture?

  • Post author:Scott Steinford
  • Post published:December 4, 2019
  • Post category:Blog

Our weekly posts have been entertaining and thought provoking to write. We have covered a number of topics ranging from hopeful to insightful. Today’s post originated with a series of…

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Read more about the article Flawed nutrition science reporting hurts the industry…what we can do about it

Flawed nutrition science reporting hurts the industry…what we can do about it

  • Post author:Traci Kantowski
  • Post published:November 19, 2019
  • Post category:Blog

Practically every day there are headlines about a new nutrition study. Some are favorable toward the food item/nutrient/ingredient and some are negative. When the results are positive, we as an…

Continue ReadingFlawed nutrition science reporting hurts the industry…what we can do about it

How Trust Transparency Sells Supplements

  • Post author:Scott Steinford
  • Post published:November 13, 2019
  • Post category:Blog

Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…

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Musings From FNCE 2019

  • Post author:Len Monheit
  • Post published:November 5, 2019
  • Post category:Blog

For years, I’d heard about it – FNCE, the annual gathering of some 10,000 dietitians, where the sciences of dietetics and nutrition, the food pyramid and food policy and increasingly,…

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The Amazon marketplace – September 2019 update

  • Post author:Scott Steinford
  • Post published:October 1, 2019
  • Post category:Blog

Trust Transparency Center has been following and reporting on the “Amazon Effect” on the dietary supplement industry since March 2017. In that time, the impacts have been numerous and far…

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The dirty dozen – a look at twelve shady and nefarious industry practices to avoid

  • Post author:Len Monheit
  • Post published:September 11, 2019
  • Post category:Blog

There’s a toast that I like to offer up at gatherings of friends and colleagues, and in many ways, it truly sums up how I feel about the industry in…

Continue ReadingThe dirty dozen – a look at twelve shady and nefarious industry practices to avoid
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