Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…
Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…
The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?" provided confusing and misleading…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
The results from our March Trust Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…
Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…
Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…
If I’m a lay consumer, I remain absolutely confused and befuddled as dietary supplement brands continue to proliferate, in stores and online. A discerning label check can in some cases…
Last week I had the opportunity to visit New Orleans, a phenomenal destination, for the 2019 IFT show. Disclosure: I did not take in any of the scientific sessions, and…
You’d think any headline that had the words confidence and supplements in the same headline would be a good thing, right? Not so this past week as the dietary supplement…
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