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What’s Happening to Consumer Trust in Buying Supplements Online

  • Post author:Len Monheit
  • Post published:February 11, 2021
  • Post category:Blog

Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before. The demographics of online buyers…

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Supplement Consumers Value These Signals of Transparency

  • Post author:Traci Kantowski
  • Post published:October 6, 2020
  • Post category:Blog

Walk any tradeshow – live or virtual- and you won’t get far without hearing about transparency either in conversations or in presentations. And, with good reason. Transparency is a critical…

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Building a more transparent and accountable industry

  • Post author:Scott Steinford
  • Post published:July 2, 2020
  • Post category:Blog

The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?"  provided confusing and misleading…

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Read more about the article The importance of being … natural?
Image by Brooke Lark | Unsplash

The importance of being … natural?

  • Post author:Nathan Gray
  • Post published:June 13, 2020
  • Post category:Blog

In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…

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Consumer insights: What immune ingredients do shoppers want right now?

  • Post author:Nathan Gray
  • Post published:March 31, 2020
  • Post category:Blog

The results from our March Trust Transparency Center survey are in, and provide some interesting insights into how consumers understand and purchase supplements related to immunity. Last week, I wrote about…

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Read more about the article Immunity: It’s a big word right now … but what does it mean, and why is it confusing everyone?

Immunity: It’s a big word right now … but what does it mean, and why is it confusing everyone?

  • Post author:Nathan Gray
  • Post published:March 25, 2020
  • Post category:Blog

Talking about immunity can be a complex beast at the best of times, right now it’s almost impossible. Let’s try to clear up some of the mess and confusion over…

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How Trust Transparency Sells Supplements

  • Post author:Scott Steinford
  • Post published:November 13, 2019
  • Post category:Blog

Trust transparency is at the top and bottom of every communication and blog our group posts, but we rarely talk about what the phrase really means to us in the…

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From fake to folly – dietary supplement gates are riddled with holes

  • Post author:Len Monheit
  • Post published:August 20, 2019
  • Post category:Blog

If I’m a lay consumer, I remain absolutely confused and befuddled as dietary supplement brands continue to proliferate, in stores and online. A discerning label check can in some cases…

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Musings from IFT 2019

  • Post author:Len Monheit
  • Post published:June 12, 2019
  • Post category:Blog

Last week I had the opportunity to visit New Orleans, a phenomenal destination, for the 2019 IFT show. Disclosure: I did not take in any of the scientific sessions, and…

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Confidence should be a good thing, right?

  • Post author:Trust Transparency Consulting Staff
  • Post published:June 5, 2019
  • Post category:Blog

You’d think any headline that had the words confidence and supplements in the same headline would be a good thing, right? Not so this past week as the dietary supplement…

Continue ReadingConfidence should be a good thing, right?
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