We utilize trust transparency principles to provide insights and guidance to nutritional product stakeholders.
Upcoming Events
The Naturally Informed program, powered by Trust Transparency Center and WholeFoods Magazine, keeps suppliers, brands and retailers informed of natural products industry developments. Join us to make better business decisions and inform consumers about the opportunities, challenges and issues surrounding consuming these types of products. Find high-caliber content including virtual events, webinars, articles, white papers and sponsor materials on topics from the science of supplements to the truth about sustainability, regenerative agriculture and clean label to true industry leadership.
The Latest ITC Insights Reports
News from The Edge
What’s Happening to Consumer Trust in Buying Supplements Online
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before.
Musings from Naturally Informed Mental Wellness: Mastering the Market
We’re lucky to frequently be on the receiving end of compelling and actionable content, and when that content is relevant to every one of us trying
Musings from the Microbiome Movement Human Nutrition Conference
The recently concluded Microbiome Movement Human Nutrition Conference of a few weeks ago was part of a flurry of microbiome related activities and events that
Musings from Naturally Informed Driving Opportunities in the Microbiome Space
Paraphrasing my colleague Nathan Gray from a few weeks ago, when it comes to the microbiome – we don’t even know what we don’t know.
Awareness Day/Week Celebrations –How they work and why you should definitely use them
Breast Cancer Awareness month, Anti-Bullying Week, Philly Cheesesteak Day, Grandparents Day, etc.—whether for a significant health condition or something lighthearted, awareness days/weeks/months unite us in
Supply Chain Pressures in a Pandemic
The past several months have indicated how fragile our supply chains are. No matter where you are in the world, you’ve likely experienced disruption and
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