We utilize trust transparency principles to provide insights and guidance to nutritional product stakeholders.
Coming up from Naturally Informed
The Naturally Informed program, powered by Trust Transparency Center and WholeFoods Magazine, keeps suppliers, brands and retailers informed of natural products industry developments. Join us to make better business decisions and inform consumers about the opportunities, challenges and issues surrounding consuming these types of products. Find high-caliber content including virtual events, webinars, articles, white papers and sponsor materials on topics from the science of supplements to the truth about sustainability, regenerative agriculture and clean label to true industry leadership.
The Latest ITC Insights Reports
News from The Edge
Collagen Consumers Have Specific Product Format Preferences
Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as
Three reasons to attend the Future of Microbiome Summit
There’s less than a week to go until our Future of the Microbiome Summit kicks off. The virtual event will combine the latest research and
Connecting business and science needs a true multi-disciplinary approach
Often, science and business don’t connect enough. It’s a challenge in industry events to present that right mix and hit that spot where cutting edges intersect
Gaming nutrition: Niche or a new mainstream?
Hype about supplements for gaming seems to be everywhere right now, with excitement reaching fever-pitch among trade media and companies looking to get on the
Consumers weigh in on immunity ingredients
It’s nearly universally agreed that 2020 changed the way consumers purchase nutritional supplements, with a huge amount of attention being placed on immunity. This trend
What’s Happening to Consumer Trust in Buying Supplements Online
Survey of US and UK consumers shows markedly different patterns In today’s shopping universe, more consumers, especially supplement consumers, are going online than ever before.
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