Organization Optimizers | 713-502-9141
About 2017-09-20T21:42:28+00:00



Trust Transparency Consulting drives enterprise value through organizational culture improvement. Trust Transparency Consulting transforms organizations from surviving to thriving utilizing proven strategies surrounding trust and transparency.




Scott Steinford is a certified M&A expert with proven executive-level success. From starting companies to facilitating their acquisition, Steinford has an extensive and award-winning track record encompassing the pharmaceutical and nutrition industries.

Trust Transparency Consulting was trademarked in 2007 and has been the cornerstone for industry coaching and strategic counseling. Steinford has written dozens of articles and has contributed to several more, firmly establishing his commitment to both organization and industry leadership.

Steinford has held CEO or President roles in for-profit organizations such as ZMC-USA and Doctor’s Best as well as Executive Director and President roles in not for profit organizations. He has been an active supporter of United Natural Products Association and serves as an Editorial Advisor to Nutrition Business Journal and Nutraceutical World.

Steinford is known for his role with the ingredient CoQ10. He has passionately contributed to the 15 year 20% CAGR of CoQ10 (39Mt global market in 2000 to over 700Mts in 2015). Steinford remains an authority on the CoQ10 ingredient market through leadership positions in ingredient supply, retail brand and trade association levels.

Trust Transparency Consulting offers keynote addresses and workshops on the importance of trust in organizations and the value of making trust transparent both internally and externally. TTC also highlights the impact and dangers of the “transparency collision” which has repeatedly demonstrated an avoidable consequence to many organizations.

Steinford is a New Hope Ambassador, providing NBJ reports and data for a comprehensive and targeted industry view at your location.

Steinford delivers strategic thinking and achieves results by looking at the ordinary extraordinarily.

Steinford has a Pre-Law from the University of Texas at Arlington and a Master’s of Science Degree in Law from Champlain College.



A recognized industry analyst and thought leader, Len Monheit has over 20 years experience in the natural products and dietary supplement industry, with over 15 years background in digital media. Monheit has participated in dozens of speaking engagements across four continents, talking about best business practices, industry trends across the health and wellness industries, and success factors for international business development.

With a background in Biopharma and biotechnology, and as General Manager of a contract research and analytical lab, Monheit, in 1999, co-founded NPIcenter, which grew over the subsequent 8 years, to be the largest online media enterprise in the North American Natural Products industry. Selling that to Penton Media’s New Hope Natural Media in 2006, Monheit joined Penton/New Hope as digital media director, ingredient portfolio manager, market leader and ultimately Executive Director of Strategic Business Development.

Taking on the role of General Manager, US, with UK-based William Reed Business Media, Monheit, over three years, introduced two new annual conferences to the US (Food Vision and Probiota) and was responsible for a tradeshow launch (The Healthy & Natural Show) in Chicago in May of 2016. Monheit had responsibility for all of William Reed’s activities in the Americas, including FoodNavigator-USA, NutraIngredients-USA, as well as Pharma and Cosmetics publications, in addition to international partnerships and growth projects.