A New Amazon Bezos Twist

January 16, 2019

We deliberately write a lot about Amazon in this blog series since we see Amazon as not only a powerful force in and of itself, but because in many ways it perfectly illustrates what can happen when disruption happens both instantaneously and over time. Smart, savvy business owners in the natural products industry need to recognize that disruption is inevitable, need to not panic, and need to continue their own missions to change the world. These disruptions though, often lead to what we call trust transparency collisions—times or circumstances where an organization finds itself at an inflection or conflict point where it can end up appearing at best inconsistent and at worst deceitful. 

Predictably, Amazon was in the news a lot this past week. Whether it was a Trumpian tirade against nemesis Jeff Bezos, the declaration to not open new Whole Foods 365 stores, or most notably, the announced divorce of Jeff Bezos and wife MacKenzie, Amazon makes headlines, especially given its presence in our healthy and natural products universe. For those of you that missed it, after 25 years, Bezos and his wife announced that they are getting divorced, and by living in Washington, a community property state, wife MacKenzie could end up with half of Bezos’ 16 percent share of Amazon, potentially altering the controlling environment of the company. The couple has been proactive and extremely transparent in their communication with this video from the Today Show summing up the situation. 

Transparency at this point is certainly in Bezos’ andshareholders’ interests. Uncertainty in business and markets is almost always negative, and predictably, the media is prone to speculation as to what will happen should the split turn messy.  So far Bezos commitment to being transparent is boding well for Amazon stock—the price is at a 5 day high.

Yet other things are emerging simultaneously. First of all, MacKenzie Bezos is becoming a more prominent household name. Secondly, as described in this article, it’s evident that while relatively quiet, she’s always been a powerful self-directed force as a pioneer, an author, a mother, and now becoming prominent and with a potentially independent voice to establish for herself. 

Exactly what she chooses to stand for, should she choose totake such a stand, has yet to be seen. If she chooses to develop as anindividual personality, as a prolific, strong, powerful, wealthy female and leader, with assets like Amazon (and a good portion of the healthy and naturalmarket) in the portfolio, she could be a game changer and conscience of the ilkof Michelle Obama and Oprah Winfrey.

Withthe profile that Amazon holds, this story will bear watching. A major trust transparency collision at Amazon would be an ill-afforded economic blow to retail in general.

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.