Cardiologist Survey Shows Promise, Need for Education in $1Billion CoQ10 Market

September 5, 2017

coq10-cardiologistSeven in 10 U.S. cardiologists recommend CoQ10 to patients on statin drugs, but only about half of them are aware that CoQ10 depletion is often associated with use of statins, according to a ground-breaking survey commissioned by the newly formed CoQ10 Association, a group focused on transparent CoQ10 manufacturing and promotion of dialogue between industry, healthcare professionals and the public.

Underscoring that there is opportunity for market growth with further education of physicians and consumers, the survey also found that 45% of cardiologists without prompting say they recommend CoQ10 to their patients, a rate that is more than double that of other supplements, such as fish oils and vitamins. CoQ10 is known to be essential for producing energy throughout the body, but common factors such as poor diet, stress and statin use can create noticeable deficiencies.

The study, fielded online by Research Now, also suggests a significant gap in understanding of CoQ10 and how it works. “What we found is that cardiologists are very open to CoQ10 usage, but they need to see more proof of efficacy and quality, along with better usage education and guidelines,” said Scott Steinford, executive director of the association.

Cultivating clinical data opportunities and developing standards for quality and marketing are now more important than ever for theCoQ10 segment, which has gone from a niche nutrient to household name in the last 15 years. “The survey results showed that most cardiologists are at least somewhat familiar with CoQ10 and almost one in four are actively looking to learn more, especially younger doctors. But they need guideline recommendations and solid data to justify use,” Mr. Steinford said.

To take full advantage of these opportunities, the CoQ10 industry must create proactive and purposeful communications about transparency, quality and efficacy at all levels of the distribution chain, added Mr. Steinford. “I believe that the CoQ10 segment has tremendous potential and will see enormous benefit from a single organization working to educate and create awareness to build long-term demand of this essential antioxidant.”

The CoQ10 Association is a 501c(6) non-profit organization, with membership open to ingredient manufacturers, brand holders,retailers and associate members, including physicians and scientific journals. Members commit to maintaining CoQ10 product integrity and efficacy.

— Nutraceuticals World

richard151
Author: richard151

Unlock the Power of Transparency: Schedule a Meeting Now

Ready to Illuminate Your Path?
Partner with Trust Transparency Today.

Get inTouch

Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

Conference Handouts

Conference Handouts

CoQ10 Statin Associated Myaglia Meta Study Barry Tan 0618 Case Study

CoQ10 Statin Associated Myaglia Meta Study Barry Tan 0618 (1)

Statin Q10 Effect Case Study

Statin Q10 Effect Case Study

Schedule Consultation with Trust Transparency

Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.