TTC’s What’s Hot, What’s Not List

December 19, 2017

As 2017 winds down and we head into 2018, we took a step back to reflect on what’s going to be “hot” in 2018 and what to drop.

The HOT:

  • Transparency

…in the Workplace: #MeToo is not a news cycle item and has set the new standard for workplace interaction.

…in the Marketplace: The growing insatiable demand for consumer knowledge will not subside.

… of Ingredients: The consumer and customer expectation for responsible ingredient supply manufacturers will continue to increase.

  • Peer Reviews: Have a little trust in your friends. Peer reviews remain king. Developing and nurturing community has never been more important.
  • Supplement Company Values & Acquisitions: There are deep pockets out there, if you know where to be found and consolidation of successful food and dietary supplement enterprises will continue to be noticed as the value to our health care paradigm increases.
  • Retail: More evolution and adaptation is expected. Don’t be afraid, embrace it strategically.
  • CBD: There’s too much smart money in this market to ignore. Staying away from disease claims, operating responsibly, and thinking globally might be tickets to success.
  • Curcumin & Turmeric Products: The science keeps building, the story is long, consumer awareness is high.
  • Blockchain: This platform will disrupt supply chains globally, especially where transparency and reputation is critical.
  • Personalization: The time has finally come as technology, data and product development align.
  • Prebiotics: This category is much more than just probiotics’ little sister and much more than fiber. Look for stand-alone prebiotic formulas in increasing numbers.
  • Snackification: Snacks are emerging as the most important meal of the day. This has huge implications for many ingredients and product formats.

The NOT:

  • Silence: People will continue to demand to be heard and exercise that mandate through the internet.
  • Celeb Reviews: Celebs may offer glitz, but the lack of substance and risk of tarnishment to brands if they’re caught in the wrong negates the benefit. Cultivate your community instead.
  • Going at it Alone: No man is an island nor is any company. Collaboration is key to making this industry work.
  • ODIs: Don’t expect an agreed grandfathered ODI list any time soon.
  • Proprietary Formulas: Consumers are expecting more knowledge of the products they consume and proprietary formulas will be an increasing casualty.
  • Adulteration: Ingredients and product will be inspected more thoroughly and more often throughout the supply chain as testing becomes more effective, efficient and more valued.
  • Disengaged FDA: The government agency put a stake in the ground when it created the Office of Dietary Supplements and inspections and regulation is up. Industry needs to work with FDA as a friend not a foe.
  • DNA Testing: While another analytical tool, more work to be done and probably not yet ready for prime time.
  • Non-Nutritive Ingredients: The days of fillers are gone. Consumers want clean products.
  • Traditional Meals: The days of traditional meals are gone.

Do you agree/disagree? Drop us a line (info AT trustransparency DOT com) or comment below.


Anthony Reyes
Author: Anthony Reyes

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.