Musings from SupplySide West 2018

November 20, 2018

Another SupplySide West into the books (year 19) and Mandalay Bay almost feels like home. I say ‘almost’ because it’s still not quite like those earlier days at the Venetian. The show was different then; you could absolutely know you were going to at least run into everyone you needed to see. I left Las Vegas this time knowing that I missed a handful of crucial interactions, as well as can’t miss presentations… and Happy Hours. This, even though I was in town from Monday afternoon until mid-day Saturday. What used to be a two day sprint has now become a five day marathon. But that’s good right?

Whether it was a personalized nutrition workshop (finally come of age) to an association board meeting or reception, to an extremely grueling show floor (why can’t all the meetings be on one side of the hall, at least for a few hours), SupplySide West has become a can’t miss experience for the ingredients universe. It now truly straddles all things food, beverage, and supplement. I could reminisce more about those Venetian days, but suffice to say that the business energy and success on this year’s show floor kicked off some pretty good celebrations. Whether it was collagen, probiotics, all things ‘plant-based’, focus, energy, and in our specific cases astaxanthin, curcumin, and turmeric, business was brisk, engagement was complete and it would appear that the industry is poised for continued sustained growth. And all that is with many in attendance barely make the show floor.

On top of meetings, meetings and more meetings (i.e., getting s&*t done) my show activities included speaking on Friday as part of the Inside the Bottle Workshop produced by Informa, and our own Prebiotic workshop co-produced by Informa.  In the first, I felt compelled to go a bit ‘darker side’. I talked about efforts by Trust Transparency Center to increase the light shone on newer online only brands taking shortcuts, either through ignorance or willful neglect that result in, among other things, products not meeting label claim. That message struck hard a few hours later as a long-time industry colleague, an ingredient distributor, approached me and said, “I’ve got a warehouse full of astaxanthin oil, you can have it cheap’, can you help me get rid of it?” Couple things coming to mind here such as, ‘if it sounds too good to be true…’ and ‘you get exactly what you pay for…’ Seems it’s not only the newcomers in online selling that might be taking some shortcuts.

On the ‘lighter’ side, there are industry initiatives challenging these shortcuts and behaviors and on that, a huge shout out for the continued efforts of the American Botanical Council for their Botanicals Adulteration Prevention Program (BAPP) intended to increase transparency.

My second big commitment was in the afternoon Friday at the first of its kind Prebiotic workshop—I co-moderated the panel with Informa on behalf of the Global Prebiotic Association. When over 110 people stay in their seats for over 2 hours talking about the science of the microbiome, you know you’re onto something. Much more to come in this space.

Capping Friday afternoon off, almost right at closing time, I was able to hightail it over to the IPA pavilion to hear Round Two of Ivan Wasserman’s Stand-up Comedy routine. I only caught about two minutes last year, so this year was able to pretty much close the show with about 180 other colleagues and friends listening to probiotic humor. Let’s just say when you’re talking probiotics and jokes, you’re apparently on ‘ripe’ territory. Kudos Ivan.

I returned from Las Vegas pretty much exhausted, but quite excited at the volume of follow up the week had generated. I saw many companies newly committed to transparency, new international ingredients and importantly, technologies, and many familiar faces wearing new hats. I saw a couple long-time friends say their SupplySide goodbye’s.

As we head into Thanksgiving, it’s a time for family, friends and thanks. For many, SupplySide kicked off that season as many of those we have the pleasure of working with have become very close friends over the years.

We are so fortunate – fortunate to work in this industry, fortunate to work with so many people we truly like and respect. And, we get to do good, meaningful work. How cool is that!

Happy Thanksgiving – I personally give thanks for that and more.


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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.