Some Good News – Natural Products Industry Edition

April 15, 2020

If you haven’t been following John Krasinky’s Some Good News YouTube channel you should. It’s a digest of the good things happening around the world (side note—Hamilton fans should definitely watch episode 2).

Despite the grim news we’re often inundated with, for the natural products industry there’s really a lot of good happening. Here’s a rundown on what’s at the top of our list:

Giving back
Over 45 + global organizations are helping restaurant workers and farmers.  Authors Jared Kaufman and Elena Seeley are doing a great job of keeping this up to date in this article on FoodTank.

WholeFoods Magazine lists a number of organizations giving back in this article.

Clif bar + company donated 3 million bars to health care workers.

Rick Polito + crew produced “Workin from home”. What started as simple social hilarity moves into charity and is driving major donations.  To Bon Jovi’s Foundation…..

Steve Meyers wrote a nice recap piece of companies doing good in Insider. Read it here.

Mondelez is donating $15 million in financial and in-kind support to food stability and emergency.

Lycored has started a letters to a stranger initiative to help foster connections and for every letter written, they will add fresh fruit or vegetables to California food bank delivery.

Industry Advocacy & Successes
Dietary supplement sales are skyrocketing as people become more health-minded.

The U.S. dietary supplement industry has come together and is commending FDA for taking action to protect consumers by calling out marketers who make illegal and unsubstantiated drug claims related to COVID-19.

NPA continues to advocate for the US industry by monitoring for states that may not be allowing health food stores to remain open and generating calls to action.

IADSA is conducting a global education effort to remind everyone supplements do not cure COVID-19 and promote a responsible industry.

The Natural Products industry is also continuing to grow and HIRE. If you or someone you know is looking for a job, here are a few industry organizations that are hiring:

And here’s a full list of companies hiring on Linkedin.

On the TTC side, my colleague Nathan has started the Zoom & Crown virtual pub. If you feel like having a chat, you can join anytime to catch up with friends or strangers—just like a real pub.

While times may be dark, there continues to be beacons of light in our community. What did we miss?


Author: richard151

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.