The magic of Oz is disappearing

December 3, 2021

What:
This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The majority of the responses to that Tweet have been negative based on the controversy that’s surrounded the doctor for years, but that doesn’t seem to be slowing the campaign down. However, one of his platforms is ending when stations in New York City, Philadelphia and Cleveland announced they were dropping his show because of the FCC’s “equal time” rules for rival candidates.

So What:
Whether you agree with Dr. Oz or not, a number of supplement categories have been built and supported by positive coverage from Oz—think astaxanthin, seabuckthorn, etc. My background is in public relations, and it was always ‘the grand slam’ to get coverage on Dr. Oz, so the show leaving the air is going to leave a big gap in the influencer market.

Now What:
I like to take a glass half full approach. With Dr Oz going dark (at least it seems on the health front), that opens the door for others to gain share of voice and maybe those experts will focus more on the science. Who’s it going to be? I wish I had that crystal ball. What I can say is watch social media to see who and what is trending and keep an eye on traditional media outlets to see who they’re going to on a regular basis.

One other note: should Dr. Oz win, we will have a new supplements advocate in the Senate.

~Traci

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

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Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

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Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

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Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

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Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

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Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.