The Negative Consequences of Vilifying Food Groups

August 14, 2018

Remember when coffee and the caffeine in it was just plain bad? Consistent research now suggests that moderate levels of coffee consumption, and yes caffeine, for many, is not detrimental to health, and may in fact, have a positive impact.

Remember when cholesterol in eggs was vilified in media, largely to a poor understanding of cardiac risk factors and the gross over-simplification of biochemistry? We now understand that the nutritional benefits of egg consumption are significant.

When these category-based ‘truths’ and assumptions are delivered and institutionalized, it can take decades for them to recover, in spite of, or perhaps because of the agendas which support these category critiques. Be it an organization such as the American Heart Association (AHA) and its powerful lobby backers, or a grassroots organization with the best of intentions to protect consumer safety or exploitation, there are frequently unintended and secondary consequences. These can include pendulum behaviors (consumers remove an item from their diet only to realize later that they’ve not ‘solved the problem’ or have tipped an otherwise fragile balance). Or exploding one ecosystem without giving adequate thought to the consequences (environmental or otherwise) to the development of an alternative ecosystem.

In today’s environment, we confound these activities further, since we live in an Internet/social system where everyone theoretically is a publisher, and the overall distrust of traditional news sources has never been higher.

It was against this backdrop that I considered a piece of research published several weeks ago, that read, “New research could banish guilty feeling for consuming whole dairy products”. For years now, we’ve been taught that full fat products needed to be replaced and lightened, and in fact, perhaps dairy products themselves ought to be replaced with ‘alternatives’. What if low-fat and zero-fat were actually not reducing cardiovascular risks and instead were altering among, other things, our microbiome, and increasing risks of avoidable diseases? And perhaps most interestingly, how does one effectively challenge established dietary guidelines, which if one is generous, are slow to reflect emerging science, and less generously, operate on a continuum anchored in the ‘60s and ‘70s.

Recognizing that any new piece of science does not suddenly invalidate all that came before, but adds only a data point, I found this new research on dairy fats intriguing. The research, published by The University of Texas Health Science Center at Houston in the American Journal of Clinical Nutrition,  continues to challenge published dietary guidelines in relation to the consumption of dairy fats and risk of cardiovascular disease. In the study, researchers examined, in 3,000 adults age 65 years and older, how several biomarkers of fatty acid in dairy fat related to heart disease and all-cause mortality. The researchers measured plasma levels of three fatty acids found in dairy products at the beginning in 1992 and again at six and 13 years later, determining that none of these particular fatty acid types were significantly associated with total mortality, and “in fact one type (heptadecanoic fatty acid) was linked to lower cardiovascular disease deaths. “People with higher fatty acid levels, suggesting higher consumption of whole-fat dairy products, had a 42 percent lower risk of dying from stroke.”

Interesting, while this article was cited in mainstream media on Newsweek and Medical News Today, and appears to be supported by other evidence, trade industry, and by that I mean the nutra/health food folks, have by and large not commented. I know there are lots of stories out there so the omission is understandable, but I wonder, are we sometimes ourselves too caught up in the next alternative dairy product or pure science story that we forget the narrative and science right in front of us?

And as we examine this particular instance, what does it mean regarding the continuum of saturated fats and argued association with cardiovascular risk. Maybe there’s yet a few more chapters yet to come….


Author: richard151

Unlock the Power of Transparency: Schedule a Meeting Now

Ready to Illuminate Your Path?
Partner with Trust Transparency Today.

Get inTouch

Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

Conference Handouts

Conference Handouts

CoQ10 Statin Associated Myaglia Meta Study Barry Tan 0618 Case Study

CoQ10 Statin Associated Myaglia Meta Study Barry Tan 0618 (1)

Statin Q10 Effect Case Study

Statin Q10 Effect Case Study

Schedule Consultation with Trust Transparency

Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.