Trust Transparency Center (TTC) announced today that it was awarded the management contract for the Coconut Coalition of the Americas (CCA). CCA is a DC-based not-for-profit (501c6) formed to steward the responsible growth and communications surrounding coconut oil and coconut products. Trust Transparency Center Managing Partner Len Monheit will serve as CCA’s Executive Director, and TTC will oversee the organization’s operations and marketing.
“Trust Transparency Center has deep industry knowledge and relationships that will help advance our work plan,” said David Eben, Board Co-President, of the Coconut Coalition of the Americas and Partner, Carrington Farms. “We chose Trust Transparency Center due to their integrity and credibility. Their professional leadership and commitment to developing science-based quality standards aligns perfectly with our mission. We are excited to work with them to protect and promote coconut products including coconut oil.”
CCA’s membership is comprised of companies across the coconut products value chain including suppliers, processors, brand holders, retailers and service companies with a stake in and dedicated to upholding sound and credible science, responsible communications and sustainable and transparent practices around coconut products including coconut oil.
“Coconut products are hugely important to the industry and are critical to the economies of many regions around the world,” said Monheit. “At TTC, we are proud to work with associations that require a consolidated voice, both proactively and reactively, and we look forward to stewarding responsible, sustainable growth of this organization and the coconut products sector.”
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Trust Transparency Center (TTC) is a boutique strategy and insights firm with over 60 years of experience in the natural products industry, including a deep understanding of all aspects of the global supply chain and what it takes to be successful in today’s ever-changing climate. TTC helps companies in the food, beverage and supplement sectors grow and thrive in the areas of Business and Go-To-Market Strategy, Finance and M&A, Compliance and Risk Management, Strategic Services, Organizational Culture Development and Trust Transparency Coaching. The organization’s Single Ingredient Trade Association incubator program establishes a third-party baseline for ingredient quality, identity, and appropriate category definitions and standards. For more information, please visit TrustTransparency.com.
The Coconut Council of the Americas (CCA) is a not-for-profit (501.c.6) organization dedicated to stewarding the responsible growth of the coconut category. Its membership is comprised of companies across the coconut products value chain including suppliers, processors, brand holders, retailers and service companies with a stake in and dedicated to upholding sound and credible science, responsible communications and sustainable and transparent practices around coconut products including coconut oil. For more information, please visit CoconutCoalition.org or inquire at firstname.lastname@example.org.