TrustTransparency Showcased at Expo West 2018

March 13, 2018

At the core of our company’s values is the notion that trust and transparency should always be considered one word: trust transparency. At its most basic definition, trusttransparency is the intertwining of trust and transparency to create a culture of expectation to do the right thing. If you want the more in-depth definition, Scott Steinford provides it in this blog post, and if you really want to know how to translate it to your organization, check out Scott’s new book The ROI of Trust Transparency.


Without trusttransparency an organization can’t build consumer loyalty. Trusttransparency as a concept is frequently manifest in this natural products industry. The basic standard of doing business is listing ALL ingredients on the bottle, providing contact information in case consumers/retailers have questions and lot numbers for tracking. In our industry, most do adhere to that, and we were pleased to see Expo West this year a few companies went above and beyond to embody trusttransparency:


Their new (and IMO great-tasting) B12 ginger gummies were stars of the show and MegaFood showcased their development through their Gummy Bare All campaign. Beyond what they showed on the show floor, they also provide live cams of their facilities and announced that as of yesterday they have Certified B Corporation status.

Alkemist Labs

Alkemist had experts on hand to answer any and all questions about testing standards and were upfront when they didn’t know or didn’t have a standard in place. They also opened their doors to allow for an under the microscope look (pun intended) at their new lab facility.

Bellucci Premium

Bellucci Premium includes the harvest date, types of olives and the ability to trace the company’s EVOO all the way back to the farm where the olives were grown.




Fishpeople Seafood

Fishpeople Seafood touts that all of their seafood is responsibly sourced, sustainably caught & meticulously handled with care and they make sure consumers and retailers can track and trace that by entering an easy to find code on the back of their packages.




And, we give props to New Hope/Informa for making trust transparency a front and center topic as part of the Inside the Bottle education session and incorporating transparency throughout the show.

What companies did we miss? Who else is making trusttransparency a priority? Drop us a line or add a comment to let us know.

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.