A new decade, new opportunities….

January 7, 2020

As we kick off a new year and new decade, I figured I’d write a few words outlining our TTC thoughts, to augment the What’s Hot / What’s Not info piece our team published a few weeks ago.

I’ve now been part of the TTC team for over two and a half years, and during that time, have seen several of our initiatives gain momentum and even start to be fulfilled, including creating industry voices for the prebiotic, curcumin and coconut categories, investigating product quality through random testing programs for Coenzyme Q10, astaxanthin and curcumin, and perhaps just as importantly, starting to shine light on the traditionally opaque if not outright troublesome parts of the natural products and dietary supplement industry supply chains.

I’m personally excited to start 2020 with TTC having acquired a significant voice, not only in the categories I mentioned, but a broader voice on industry issues and initiatives. After all, this is now technically my fourth different decade in the industry (ouch, that hurts), and I’ve watched the industry grow and flail (read ephedra and CBD) during that time. I’m truly excited about the insights and intelligence we’ve been accumulating here at TTC across multiple categories, globally, and look forward to significantly expanding that over the next few years. I’m very proud and appreciative of the truly superior companies we get to work with, and the opportunities they are creating to change human and animal health.

Specifically, what’s next for TTC?

2020 is pegged as a year for growth as we are expanding our resources and infrastructure. (link to Caiti press release). We’ve got ambitious work plans for the Global Curcumin Association (GCA), Global Prebiotic Association (GPA) and Coconut Coalition of the Americas (CCA). We’ve long had our eye on several intriguing and contentious ingredient categories that could use stewardship, and focusing on trust transparency in the natural products industry, identifying when it’s there and commenting on its lack, remains at the epicenter of our TTC mission.

We’d like to significantly broaden this last item – identifying trust transparency moments or gaps. We introduced our ‘What’s Wrong with This Picture’ blog theme last year, have often written about ‘trust transparency collisions’, and have also worked with organizations that are building trust transparency into the core of their cultures.

So our call out to all of you: As you go about your own businesses in 2020, be mindful of trust transparency, in your own organization, in our industry, and in your relationships. And if you happen to think of it, drop us a line at info AT trusttransparency DOT com and point to the examples you find, both good and needing improvement…


Anthony Reyes
Author: Anthony Reyes

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford

Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.