New Insights Report from the CoQ10 Association Forecasts the Global CoQ10 Market to Reach $1.3 billion by 2020

December 18, 2018

SPRING, TEXAS (December 17, 2018) — Today, the CoQ10 Association announced the release of its Coenzyme Q10 (CoQ10) Insight Report underwritten by the association and Trust Transparency Center. CoQ10 is a fat-soluble nutrient produced naturally in the body and used in cells to create energy. This report leverages 50 years of cumulative market experience and provides in-depth analysis on the scope of the CoQ10 market, its history, forms, applications and market challenges, as well as an examina­tion of the market’s size, revenues, and forecasted growth.

“The global CoQ10 market is entering a period of robust growth and opportunity as it lies at the confluence of a number of important consumer and demographic trends, including the aging population, increasing knowledge and im­portance of health and wellness goals, energy starved adults and growing awareness of the importance of CoQ10’s value and function,” said Scott Steinford, Founder and President of the CoQ10 Association and Managing Partner of the Trust Transparency Center. “This report features trend forecasting using a proprietary analysis based on nearly 20 years of market intelligence and information from major ingredient manufacturers.”

The report also provides a breakdown of key suppliers, brands, and ongoing and competitive factors that will play a role in its future growth and development.

Regulatory Status Overview

  • United States
  • European Union
  • Australia
  • Canada
  • Japan

CoQ10 Brand Manufacturers Profiles and Analysis

  • The Nature’s Bounty Company
  • International Vitamin Corporation
  • GNC (General Nutrition Centers) Holdings/Nutra Contract Manufacturing
  • Pharmavite LLC
  • Doctor’s Best Inc.
  • Jarrow Formulas
  • Natural Factors
  • NOW Foods
  • Tishcon Corp
  • Qunol
  • The Vitamin Shoppe

For more information about this report visit


About the CoQ10 Association

The CoQ10 Association is a not-for-profit (501.c.6) organization dedicated to stewarding the responsible growth of the CoQ10 category. Its membership is comprised of companies across the CoQ10 value chain including suppliers, processors, brand holders, retailers and service companies with a stake in and dedicated to upholding sound and credible science, responsible communications and sustainable and transparent practices around CoQ10 manufacturing and products. For more information, please visit

About Trust Transparency Center

Trust Transparency Center (TTC) is a boutique strategy and insights firm with over 60 years of experience in the natural products industry, including a deep understanding of all aspects of the global supply chain and what it takes to be successful in today’s ever-changing climate. TTC helps companies in the food, beverage and supplement sectors grow and thrive in the areas of Business and Go-To-Market Strategy, Finance and M&A, Compliance and Risk Management, Strategic Services, Organizational Culture Development and Trust Transparency Coaching. The organization’s Single Ingredient Trade Association incubator program establishes a third-party baseline for ingredient quality, identity and appropriate category definitions and standards. For more information, please visit

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Lori Diez

Lori Diez combines compassion and excellence to lead organizations to their next level. A small-town Texas childhood taught her the value of hard work and relationships, which she uses to foster teamwork that brings results that have transformed cultures and programs to their highest potential. Her successful career in pharmaceutical and nutraceutical sales leadership and event hosting has prepared her to deliver results as the COO of TrustTransparency, where she uses her industry knowledge to ensure that the company’s operations run smoothly as they support nutraceutical companies in their mission to help others. Lori’s passion for charity reflects her belief that individuals working together can change the world, no matter how small their contribution to the effort. This year, she looks forward to continuing over a decade of service at the Houston Livestock Show And Rodeo, where she will be the Chairman of the Livestock Committee.

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Glynnda Steinford, Trust Transparency Consulting’s Director of Customer Relations, brings over four decades of healthcare experience to her vital role in client engagement and relationship building. Her diverse background spans from administering medical groups to impactful stints in pharmaceutical and nutraceutical sales, all underlined by her degree in Healthcare Administration.

At the heart of Glynnda’s work is her talent for nurturing long-term connections, a skill she leverages to enhance client experiences and partnerships within the consultancy. Beyond her professional commitments, she enjoys life’s simple pleasures, whether it’s her love for cats and cooking or her ventures into golf, always prioritizing cherished moments with family and friends. Her personal interests echo the dedication and warmth she extends in her professional network, making her an invaluable asset to the team.

Caiti Dowden

Caiti Dowden stands as a crucial pillar at Trust Transparency Consulting, bringing invaluable insight and expertise to her role as Senior Executive Assistant’ since her start in 2018. With an academic background from Sam Houston University and a career shift from education to the nutraceutical sphere in 2010, Caiti has cultivated a sharp acumen for dissecting industry trends and bolstering strategic decision-making.

Her transition from Data Analyst reflects her growth and deep understanding of the business landscape. Caiti’s commitment goes beyond professional excellence; she thrives on balance, drawing from her rich life outside of work to enhance her organizational contributions. Whether it’s family time, volunteering, or rooting for Houston’s sports teams, she believes in embracing experiences to fuel her professional creativity and insight.

In her current role, Caiti’s dedication to dynamic business analysis and operational support proves her to be an irreplaceable asset to our team, embodying the synergy of personal enrichment and professional success.

Pam Hilpert

Pam Hilpert, Chief of Staff at Trust Transparency Consulting, has been instrumental in the firm since its inception, leveraging her 17 years of accounting experience, including a significant tenure in the nutrition sector. Her collaboration with Scott Steinford spans various successful ventures, emphasizing her integral role in the company’s financial and strategic initiatives.

An alumnus of Sam Houston State University, Pam holds degrees in both Business Administration and Accounting, as well as an MBA, adding academic heft to her practical industry insights. Beyond her professional prowess, Pam is passionate about family, enjoys live music, delves into quilting, and volunteers at her church, reflecting her well-rounded life.

Her multifaceted expertise and longstanding dedication make Pam a cornerstone of Trust Transparency Consulting’s operational strength and team unity.

Scott Steinford

Scott Steinford, a trailblazer in strategic leadership, boasts a certified M&A background, having navigated companies from their genesis to industry prominence. His brainchild, Trust Transparency Consulting, born in 2007, stands as a testament to his dedication to ethical business practices and strategic foresight, offering industry stakeholders invaluable guidance.

Beyond founding and steering companies, Scott has enriched the business landscape with his insightful keynotes and prolific written contributions, emphasizing his commitment to elevating industry standards. His executive tenure shines in roles as CEO or President of for-profits like ZMC-USA and Doctor’s Best, extending to significant contributions in non-profit sectors.

Notably, Scott’s influence is a driving force in the CoQ10 market, where his leadership has significantly bolstered the ingredient’s global presence. His roles in various capacities, including as a New Hope Ambassador, keep the community informed, providing in-depth industry reports and insights.

An active advocate within professional associations and an Editorial Advisor for leading industry publications, Scott’s expertise is both recognized and sought after. With academic roots in Pre-Law and a Master’s in Law, his journey transcends textbooks, embodying real-world business acumen and transformative leadership.

Scott Steinford merges visionary entrepreneurship with principled leadership, creating a legacy of innovation, growth, and unwavering commitment to industry excellence.