Musings from the Future of the Microbiome – Winter 2021 Summit
We're excited about the prospects for the microbiome to dramatically alter how we think about and approach health and wellness on both a personal and population basis in the near…
TTC Tries It
TTC Tries It: Ancient Nutrition According to ITC’s “US Supplement Buying Habits” the global supplement market is valued at $132 billion in 2020 alone and estimated to grow at 8%…
The magic of Oz is disappearing
What: This past Tuesday, “America’s Doctor” and host of the Dr. Oz Show, Mehmet Oz, M.D., announced on Twitter that he was running for the U.S. Senate in Pennsylvania. The…
Musings from SupplySide West 2021
It’s taken me a few weeks to complete this musings piece from SupplySide West, but that’s probably a good thing since it let me get my thoughts together and settled.…
Musings from Vitafoods 2021
Despite the challenges of an international pandemic, the postponed Vitafoods Europe (October 5-7) went off relatively smoothly for the thousands who made the trek to Geneva. The show featured deals…
Healthy Aging Supplements – Consumers See Brain and Mental Wellness as Top Concern
It’s likely never been as important as it is now to use any and all strategies to age better. If the past 18 months has taught consumers anything, especially new…
TTC Tries it
TTC Tries It: Trubrain Edition Welcome to the inaugural edition of TTC Tries It! We at TTC, understand the Natural Products industry and the importance of trust and transparency throughout…
Musings on Active Nutrition, our Recent Naturally Informed Virtual Conference
A couple weeks ago, our Naturally Informed team concluded its 6th virtual conference. The Active Nutrition: Mastering the Marketplace conference included keynotes, panels, the presentation of new science including targeting…
Younger consumers see more than Vitamin E for skin health – Coconut oil interest surprisingly robust
What:A recent ITC (Ingredient Transparency Center) survey of US and UK consumers asked respondents what healthy ingredients they used (topically or ingested) for skin health.So what:Results differed remarkably by gender…
Collagen Consumers Have Specific Product Format Preferences
Often, when trying to truly understand attitudes toward health ingredients, one has to examine separately those intuitively food-forward and those most associated with supplements as a delivery format. For example,…