The results from our July Trust Transparency Center survey are in, and there are clear demographic differences in priorities regarding sustainability.In our July survey, Trust Transparency Center asked more than…
Every January, we at TTC haul out our crystal ball, test the market, examine all the trend reports, and then present our predictions for the coming year. Of course, by the…
Supplements containing synthetic ingredients or excipients have been around for a long time. Most people in the industry define synthetic supplements as supplements made from ingredients that were created in…
I wrote this article a couple years ago, having reached that tipping point of frustration in two areas – hearing over and over that the US supplement industry was not…
The most recent broadcast wrongfully condemning dietary supplements, in this case, probiotics, aired Sunday June 28. The “60 Minutes” presentation titled "Do Probiotics Actually Do Anything?" provided confusing and misleading…
Two weeks ago, Trust Transparency Center, along with our collaborators, Whole Foods Magazine, entered the virtual conference space with our inaugural event, Taking Control of the Immunity & Wellness Market.…
Let’s face it. There’s no rule book for this current situation. We are experiencing unprecedented change in society across so many aspects of life and society. Behaviors are changing –…
In the interests of building trust and greater transparency with shoppers, is it time to start rephrasing and qualifying ‘natural’ on our foods and supplements, even if regulators don’t step…
NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were found to be deficient in meeting label claims. A number of trade publications reported the…
By some estimates, over 90% of the global population has been in some form of lockdown with dramatic changes in lifestyle and behavior in recent months. While we don’t know…
